Retour vers Le Grand Rex

Retour vers le Grand Rex

Clients : Ugo n Play, Universal Pictures / Studios France, Le Grand Rex Paris

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For the 30th birthday of the Back to the Future License, Ugo n Play agency and Universal Pictures had an idea ; organise a Back to the Future festival at Le Grand Rex Paris, one of the largest cinemas in Europe.  

They needed a responsive teasing webpage of the event, displaying on screen the days the event would occur, and the days the tickets would be on sale. I took the famous BTTF control panel and made a real time clock with it : 

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Then we needed a logo for this event ; I took the original Back to the Future logo design, and made a version with the name of the event on it. 

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Le Grand Rex Paris and Universal Studios also needed an official poster for this event.

Since the official day of the event (21st October of 2015) is the day Marty Mc Fly arrives in the future, I drew him in his iconic Delorean, in front of Le Grand Rex Paris. Marty will be in town for the fans ! 

The lightning bolt is a reference to the first BTTF movie, when the thunder strikes the clock tower of Hill Valley, just before Marty travels time at 88mph.

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The last step was to create the official website of the event. 

The brief was to go along with the Back to the Future identity on a responsive display, available on all devices, and make the purchase of tickets fast and easy. 

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 I really wanted to make a website for the fans ; so they could see and feel it was an event especially made for them.

I took
several iconic screenshots of the first movie, along with iconic quotes of BTTF ("I guess you guys are not ready for this yet ... But your kids are gonna love it", "Nobody - calls - me - chicken") and placed them all over the website, matching the content of the website. Nobody will call you chicken ... If you share the webpage. And so on.

So the website won't only be a webpage selling you tickets for a festival ; it's also a creation full of winks and references from the movies the fans love

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© Lucas Lengagne. All rights reserved.
"Have the passion, take the action & magic will happen" – Bar Rafael